Beyond the Game

Beyond the Court.

Bryan Lupianez is a former collegiate basketball player who began his journey at Emerson College in Boston, MA, where he earned a Bachelor's degree in Sports Communication in 2023. During his time as a student-athlete, Bryan gained valuable experience working summers as a Basketball Operations and Player Development Intern at Integrity Hoops in Los Angeles, CA. There, he trained alongside NBA players, overseas professionals, and high-level Division I athletes, sharpening his understanding of elite performance.

Coach Bryan courtside

The Journey

From College Hardwood to Sports Business Professional

While immersed in basketball, Bryan had a pivotal realization — the game eventually ends, and athletes must be ready for what comes next. That awareness sparked a personal transformation. He became actively involved in student organizations and began exploring his identity beyond the sport. Though his passion for basketball never faded, he felt called to lead in the sports industry from a broader perspective.

After graduating from Emerson, Bryan pursued dual master's degrees — an MBA and a Master of Science in Sport Business Management — through the prestigious DeVos Sport Business Management Program at the University of Central Florida, graduating in December 2024. While at UCF, he served as class president, worked with the UCF men's basketball team as a Graduate Assistant, and held roles in operations, recruiting, and player development. He also gained experience as a student business consultant, collaborating with major organizations such as the Orlando Magic, the PGA, and Disney.

Through all of these experiences, one truth became clear to Bryan: not every athlete is prepared for life after sports. Many don't realize it until it's too late. That's what inspired him to launch Game Beyond Athletics (GBA) — a camp-style program that combines high-level basketball skill training with off-court development. GBA equips youth athletes with tools for college preparation, identity building, and long-term personal growth — whether or not they continue playing at the next level.

Bryan's mission is rooted in his own story and in the experiences of the athletes he grew up with in Clermont, FL. He created GBA to fill a gap he wishes existed when he was coming up: a resource that not only develops players, but prepares them for life beyond the game.

Our Core Values

Skill Mastery

Fundamentals & pro-level technique.

Leadership

Finding your voice on & off the court.

College Prep

Recruiting guidance, SAT/ACT game-plan.

Character

Integrity, accountability, service.

Resilience

Mindset tools for clutch moments.

Athletic & Organizational Collaborations

Sports Business Related Work

Orlando Magic
Orlando Magic
PGA of America
PGA of America
Disney
Disney
Cobra Puma Golf
Cobra Puma Golf
Florida Citrus Sports
Florida Citrus Sports
Ryan Gauld MLS
Ryan Gauld MLS

Basketball Focused Work

Emerson College
Emerson College
Integrity Hoops
Integrity Hoops
University of Central Florida
University of Central Florida
NBA
NBA
NBA G-League
NBA G-League

Ready to Elevate Your Game?